Processing of your Data
Registration data: Your registration data is the information provided to Signify during registration or purchase of Philips Hue lighting system services. Registration data includes the email address (user names), password, shipping address (only for shop) and, as well as aggregated usage data related to your account, such as the controls you select. We use registration data to provide the services, complete transactions (only for shop), service the account, detect and prevent fraud, detect or prevent misuse or abuse of your Philips Hue account and to comply with our legal obligations
If you register with a SNS or later link your account to one, we will collect certain personal information about you from that SNS. What data we process will depend on what personal information you have provided to the SNS (such as your name, email address and other information you have made publicly available) when creating your account. Note that the data we collect from and through a SNS may depend on the privacy settings you have set with the SNS and the permissions you grant to us in connection with linking your account with our products or services to your account with an SNS.
Your interactions with third parties through an SNS or similar features are governed by the respective privacy policies of those third parties and your agreement with the SNS. You represent that you are entitled to use your SNS account for the purposes described herein without breach by you of any of the terms and conditions that govern the SNS.
Usage Data (Analytics): Whenever you make use of our products and/or services, we may collect information about your use of our products/services. We might combine different sources of data, data we collect directly from you, with cookies and similar technologies when you visit our websites or use our apps. If this data is combined it may be considered as your data as it may be linked to you. We use automated tools to perform statistical research into general trends regarding the use of our services, websites, apps and social media and the behavior and preferences of our customers and users.
Other communications: We can contact you to provide information about your account and/or regarding Friends of Hue and other partnership services. You cannot unsubscribe from these non-promotional communications. We will not share your registration data with a home connected partner unless we have sufficient rights to do so.
Customer care communication: When you interact with us for customer care purposes, we advise you to only share your personal data via a private message with us. We will do our utmost best to respond as soon as we can via the same or other suitable communication medium.
Direct marketing communication: We use registration data personalize your experience on our websites or applications (including information about new features, security, or other technical issues). We may contact you regarding information, products, services, events and promotions from Signify as well as from other third-parties which we believe can be relevant to you because of your usage of our products or in order to expand their functionality; mainly when we find a partner which has specific services or solutions to meet your needs, or to optimize your use of our products and services. If you have indicated, you wish to receive personalized marketing communication we might aggregate data from different sources (both internal and external) to have a better understanding of your preferences and interests and be able to serve you with more relevant marketing communications. We may contact you through electronic marketing communication channels or use other communication channels to send you personalized ads and special offers, such as postal mail, telemarketing or, social channels such as, but not limited to, LinkedIn, Instagram, Facebook (including Facebook Messenger), Pinterest, YouTube, WhatsApp, Twitter, WeChat).
We engage in these activities because we believe it is important for us to understand our customers and to be more efficient as a company. We also believe that this will add value to our communications, which will be tailored to your interests (which you provided, or which are inferred). In order to process this information, we rely on legitimate interest as a ground for processing. If you do not feel comfortable with this, you can object to these activities at any time, without hassle, without consequences, and free of choice. To do so, please contact the Signify Privacy Center.
We only send you marketing communications with your prior opt-in, unless this is not necessary according to the law. Whenever you provide consent for marketing communications you have the absolute right to opt-out (object) to these processing activities at any time. With us, you can do this by clicking the unsubscribe link in the e-mail, by adjusting your communication preferences in your account (if available), by changing your smart phone settings (for mobile push notifications) or by contacting the Signify Privacy Center. When you unsubscribe, you will still receive our product and service communications (such as security updates).
Signify will retain your registration data for as long as your account or Philips Hue application is active or as needed to provide you services.