IIFTTT, also known as “if this then that,” gives you creative control over the products and apps you love. IFTTT Applets are simple connections between products and apps. When something happens in one application, an IFTTT Applet can update it in another. When something happens, you'll be the first one to know by connecting IFTTT with Philips Hue. No matter if it's a phone call, e-mail or weather update.